Impact
Together with world class partners, we create innovative outreach initiatives to amplify the reach and deepen the impact of our documentaries.
EVENTS
We celebrate the scientists featured in our films and connect them with audiences of all ages, providing a public forum for them to talk about their work. Our events give audiences the opportunity to dig deeper into the science, better understand how discoveries are made, and come away with actions they can take and resources they can explore.
DIGITAL CAMPAIGNS
We extend conversations about science, research, and discovery to online platforms that foster discussion and offer opportunities for action. Our campaigns range from multi-year social media initiatives to content collaborations with media partners and creators like SciShow and Seeker. These partnerships complement our long-form science storytelling and expose new audiences to engaging scientific breakthroughs.
SPARK OF SCIENCE
@ YOUR LIBRARY
Public libraries are some of America’s most trusted and visited institutions. Through our “Spark of Science @ Your Library” initiative, in partnership with the STAR network of libraries, our studio develops and distributes free science materials, entertaining activities, award-winning films, and educational resources for libraries. Librarians can customize the materials for events that make science more relevant and accessible to their communities.
STORYTELLING IN THE CLASSROOM
Our outreach often extends into classrooms, where our story-first approach makes learning about science more relevant. Whether it's virtual field trips that invite students to explore the world outside of their classrooms, or intimate portraits of scientists that make the process of discovery more personal, we create memorable experiences that bring science to life. We work closely with HHMI BioInteractive, our formal education partner, which is transforming high school and undergraduate teaching by using real science, real stories, and real data to empower teachers and engage students in exploring the living world. We also work with mission-aligned educational partners to develop media, curricula, and resources that bring the interactivity and engagement of informal science into K-12 classrooms.
NEW MEDIA
As the media landscape evolves, it provides opportunities to bring science content to new platforms. Whether via apps that promote participatory science, augmented reality exploration, or video games and podcasts, we’re experimenting with new forms of engagement that allow viewers, listeners and users to engage with science in exciting new ways.
Evaluation
Evaluation is a critical component of each of our projects. Whether it's formative research to help us better understand how young people engage with science stories, or summative assessments of our national and international outreach programs, our evaluation efforts aim to maximize the impact of our initiatives, and uncover informative, date-driven learning insights that can drive science communication forward.